How To Tell If You Use The Correct Tools: Automotive Dealer Management Systems

The potential of many of the UKs dealerships will never be realised unless they start to use the tools they are provided with in the correct way. There is also a good argument that some dealerships are working so hard to achieve their potential that their old antiquated DMS cannot provide the tools needed. Many dealerships need to change their DMS solution because of this. However some view change as troublesome and worrying. There is a simple question that needs to be levelled is your dealership achieving what it should if the answer to this is no then a review of your DMS is essential.

I am often asked about what changes are needed to dealerships to gain that competitive edge? The simple reply to that is you know your dealership, staff and customers better than I. What I can say is that without dedicated, trained and motivated staff even the best DMS in the world will fail. People and process are the most important things in any dealership. Lets be clear about this, DMS is just a device used to achieve set down objectives. It helps if your DMS contains all the tools necessary.

Many in the industry now see that tools such as Showroom systems, Customer relationship management (CRM), analytical reporting, Internet marketing and time management systems are essential. These all should be available integrated into the DMS. There are many of these products available as stand-alone but few integrate, this means yet more work for the user duplicating information.

Choosing a DMS that suits your business is a bit like choosing a business partner, it needs very careful thought and consideration. The following were listed in the last issue as relevant questions to ask and are still essential today.

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